โœฆ The St. Carlo

The website you've been picturing -
finally real.

A 3-page custom website - designed, written, and launched for you in about a week.

One-time purchase ยท No subscriptions ยท Limited slots per year
โ˜… โ˜… โ˜… โ˜… โ˜… "Done in a week. And I'm obsessed with it." - illustrative of client feedback
goldenhourphotography.pro
Golden Hour Photography website preview
โœฆ The reality

Sound familiar?

You've been telling yourself you'll deal with your website "next month" for how long now?

You look amateur online and you know it.

Every time someone asks for your link, you cringe. The work you do is good. The site doesn't show it.

You've started a Squarespace or Wix site three times. Never finished.

The half-built drafts are still in your dashboard.

Agencies quoted you $5,000. $10,000. $15,000. For three pages.

And then there's the timeline, the meetings, the change-order fees.

You don't have the time, the eye, or the patience.

You know you need a website. You also know building one isn't your gift. That's not a flaw - it's the whole reason this exists.

Another year of "I'll deal with my website next month" is another year of every potential client clicking your link and quietly closing the tab. The work you do is good. Looking amateur costs you the leads you'll never know about. The ones who would have hired you but moved on without saying anything.

Before
yourbusiness.com
After
goldenhourphotography.pro
Polished St. Carlo website
5-7
Business days
3
Custom pages
$0
Monthly fees
โˆž
Content updates

You don't need a $15,000 agency.
You don't need another DIY template.
You need someone who just handles it.

โœฆ Life after The St. Carlo

What if your website made people say yes
before you even got on the call?

01

You feel good about your link

Someone asks what you do. You send them your link. And for the first time, you feel proud about what they're going to find.

02

"She's the real deal"

A potential client visits your site and that's the impression they walk away with.

03

Your URL goes in your email signature

No more hiding it. No more apologizing. Just a clean professional link, sent without thinking twice.

04

Your site works while you sleep

Answering questions. Building trust. Making the sale before you even show up.

05

Updates take 30 seconds

You add a new testimonial to a spreadsheet and it shows up on your site. That's the whole update process.

โœฆ Meet your designer

Hi, I'm Madeline.

I couldn't afford a developer, so I became one. Taught myself HTML, CSS, and JavaScript, went back to school for my BS in Software Development, and worked my way up to VP of Marketing and Technology.

Along the way I rebuilt our company website three different times, jumped into every department, and wore every hat. Now I do the same thing for solopreneurs who need a site that actually looks like them.

I've been where you are. Staring at a blank WordPress template at midnight wondering why this is so hard. It doesn't have to be. That's why I built this.

Former VP, Tech & Marketing BS in Software Development Microsoft Certified Featured in NYT, Glamour & Rachel Ray

"Quite possibly the sharpest and most creative manager I've ever worked with."

- Senior VP, Microsoft Partner
Madeline Merced, founder of Show Up Online
โœฆ The honest comparison

Three ways to get a website.
Only one makes sense.

DIYAgencyThe St. Carlo
Cost$0 + your sanity$5,000-$15,000$2,497
TimelineMonths (if ever)4-8 weeksDays
CopywritingYou figure it outโœ“ Includedโœ“ Included
Custom designโœ— Templatesโœ“ Customโœ“ Custom
Content updatesโœ“โœ— Pay per editโœ“ Google Sheet
BlogMaybeโœ“ Usuallyโœ— Not included
I kept telling myself I'd get to my website 'next month.' Two years later, Madeline had it done in a week. It looks like I spent thousands. And I actually want people to see it now.
Representative of early client feedback
โœฆ Everything you need

What's included in The St. Carlo

01

3-page custom website

Home, About, and Services/Contact. Designed around your brand, not a template.

02

Professional copywriting

Words that sound like you, written to convert visitors into clients.

03

Mobile responsive

Looks beautiful on every device.

04

Stock images selected

Professional imagery chosen and placed to match your brand.

05

Contact form

Sends inquiries straight to your inbox.

06

Basic SEO

Title tags, meta descriptions, and structure so Google can find you.

07

Easy content updates

Your text, testimonials, and services live in a private Google Sheet. Edit the Sheet, refresh your site - that's it.

08

Video walkthrough

A personal recording showing you exactly how to update your site.

10

Up to 2 rounds of revisions

Two structured feedback rounds after the first preview, so I can refine the design until it's right.

โœฆ Four steps. You do
one of them.

How it works

  1. 01

    Fill out the intake form

    About 20 minutes. Tell me about your business, your vibe, and what you need.

  2. 02

    I design your site

    Custom layout, copy, images, all designed around your brand and your audience.

  3. 03

    Review & refine

    I send you a preview. I tweak anything that needs adjusting - up to 2 revision rounds included.

  4. 04

    Go live

    Your site launches. I connect your domain and send a walkthrough video.

Most sites are delivered in 5-7 business days. I pair real design expertise with modern tools to deliver in days, not months.

โœฆ Investment

The St. Carlo

$2,497

Limited slots per year

One-time payment. No subscriptions. Prefer to split it? Choose Shop Pay at checkout to pay over time.

  • 3-page custom website
  • Professional copywriting
  • Mobile responsive design
  • Stock images selected & placed
  • Contact form setup
  • Basic SEO settings
  • Google Sheet CMS
  • Personal video walkthrough
  • Up to 2 rounds of revisions
  • Delivered in 5-7 business days
Claim Your Spot โ†’

You'll receive your intake form within 24 hours of purchase.

Need more pages? Extra pages are available at $897 each. You'll have the option to add them at checkout.

A note: The St. Carlo doesn't include a blog.

The St. Carlo is a streamlined 3-page website. It does not include a blog, e-commerce, or a backend login. If you need a blog or content management system, check out The Mother Angelica - our WordPress option with full blogging. Learn more โ†’

โœฆ Zero risk

Love it, or it's on me.

If you're not happy with your website within 30 days of delivery, I'll work with you to make it right or refund your purchase. See the Statement of Work for full details.

Claim Your Spot - $2,497 โ†’

30-day money-back guarantee ยท Shop Pay available at checkout

They stopped putting it off.

The themes below reflect feedback shared by early clients. They are illustrative composites - representative of what clients have told me, not verbatim quotes from a single individual.

"I'd been putting off my website for over a year. Madeline made the whole process painless, and the result is stunning."

Representative of early client feedback

"Now I actually put my URL in my email signature. That's how you know it's good."

Representative of early client feedback

"It looks like I spent thousands. The fact that I didn't is my favorite secret."

Representative of early client feedback

Good questions. Straight answers.

Custom. Every site is designed from scratch around your business, your brand colors, your audience, and your content. No two St. Carlo sites look alike.
No. You fill out an intake form (about 20 minutes) and I write all the copy for your site. You'll review it before launch and I'll refine anything that doesn't sound like you.
Most sites are delivered in 5-7 business days after you submit your intake form. Timelines may vary depending on complexity and revision rounds.
I pair real design expertise with modern tools - including AI - to deliver in days, not months. Think of it like a designer using the best software available: the strategy, the design decisions, and the final review are all human. The tools just let me move faster, so you get agency-quality work without the agency timeline or price tag.
There are no monthly fees for the build itself. Hosting and domain registration are handled separately, and we'll walk you through the options during your intake.
Yes. At checkout you can choose Shop Pay to split your purchase into installments - subject to eligibility and Shop Pay's terms. You'll see the available options on the payment step.
Additional pages are $897 each. Most solopreneurs find that Home, About, and Services/Contact covers everything they need.
Yes. Your text, testimonials, and services live in a private Google Sheet. To update content, you just edit the Sheet and refresh your site - changes appear automatically. I include a personal video walkthrough showing you exactly how.
If you have one, I'll connect it as part of the build. If you don't, I'll point you to a registrar so you can pick one up (about $12/year).
If you're not satisfied within 30 days of delivery, I'll work with you to make it right or refund your purchase. The full guarantee terms are in the Statement of Work.
No. The St. Carlo is a streamlined 3-page site without a blog or content management system. If you need a blog, check out The Mother Angelica - our WordPress option that includes blogging and a 5-page site.
Up to 2 rounds of revisions are included after I send you the first preview. Each round is a structured pass where you collect your notes, send them over, and I make the changes. Most projects use one round; two is plenty.

The St. Carlo isn't for everyone.

  • You need e-commerce, a blog, a booking system, or complex integrations
  • You need more than 15 pages or a large multi-section site
  • Your business requires custom web applications or member portals

But if any of this sounds like you...

  • You're a solopreneur, creative, or small business owner who needs a real website now
  • You'd rather hand the whole thing off than spend another weekend wrestling with a builder
  • You want a clean, professional online presence without paying agency prices

Then you're in exactly the right place.

โœฆ Need a blog?

Meet The Mother Angelica

For solopreneurs who need to publish - not just to be seen.

A 5-page WordPress site with a real blog and CMS.

Built on WordPress with a custom theme designed around your brand. Full blogging with post categories and a clean reading experience.

  • โœ“5-page custom WordPress site
  • โœ“Full blog with categories & featured images
  • โœ“Custom theme designed around your brand
  • โœ“WordPress CMS - edit anything yourself
$7,497 Limited slots per year
Learn More โ†’

Same approach as The St. Carlo - just with a blog and CMS underneath.

Named after St. Carlo Acutis - the teenage programmer who built a website cataloging Eucharistic miracles before he died at fifteen. The first millennial saint and patron of the internet. Because the web is just a medium - what matters is what you transmit through it.

โœฆ Let's do this

Your business deserves a website that matches how good you are.

Stop hiding behind your Instagram. Stop apologizing for your online presence. Get a website you're actually proud of.

You're building something real. Your website should show it.

$2,497 ยท Shop Pay available