About

You don't need a big budget to create something incredible.

For the solopreneur whose work is great, but whose website doesn't show it yet. We make it match.

If this sounds like you

You're great at what you do. Your website should show that too.

You know what you're worth

But your current site is making people doubt it before they ever talk to you.

You can see what good looks like

You just can't justify $10k to an agency right now, and DIY templates feel like a downgrade.

You've tried the shortcuts

Wix, Squarespace, "AI website builders." They got you online. They didn't get you noticed.

Madeline Merced, founder of Show Up Online

Hi, I'm Madeline

I've been where you are.

As a first-gen kid raised by a single mom in government housing, I learned one lesson fast: if you can't afford it, you make it yourself. So I taught myself code. I taught myself design. I built every site I ever needed - then helped other women do the same.

Now I run Show Up Online from that same belief. You shouldn't need a $15k agency invoice to look like you take yourself seriously. You just need someone who knows what they're doing in your corner.

- Madeline

As Featured & Built In

The New York Times

Featured

Glamour

Featured

Rachael Ray Show

Featured

Microsoft Partner

2008

Building Online

How I got here

The short version - in three moments

2008

I launched a show on YouTube before "influencer" was a job

"Martha Stewart for young women" - showing that you don't need a lot to live beautifully. It got featured in The New York Times, Glamour, and on The Rachael Ray Show.

The Pivot

I couldn't afford a developer, so I became one

The show's website was rustic, to put it kindly. I taught myself HTML, CSS, and JavaScript through late nights and trial and error - then earned my BS in Software Development. Eventually I climbed to VP at start up tech company.

The Why

I built this for the women I grew up with

The ones with the vision, the talent, and the work ethic - but not the corporate budget. If you give a woman the right tools, she can build anything. Show Up Online is the toolbox I wish I'd had.

I know what it feels like to know you're good at what you do - and watch your online presence tell a completely different story.

Our Promise

High-end work. Without the high-end invoice.

You have the vision. We have the tech, the design eye, and the patience to make it real. Whether you need a custom build, a template you can ship in a weekend, or the small tools that turn visitors into customers - we've got something for where you are right now.

Get Your Site → Get the Free Guide →

Our Foundation

Every product is named after a saint

Our Catholic faith isn't just part of who we are - it's the foundation of everything we build. Every product at Show Up Online is named for a saint who either inspires its design or serves as the patron of the people it was made for.

From The St. Carlo (patron of the internet) to The St. Thérèse (the Little Flower) - each name carries a story, a purpose, and a prayer for whoever uses it.

The St. Carlo

Patron of the Internet

Named for St. Carlo Acutis, the first millennial saint. A done-for-you website - because the patron of the internet should have something to do with yours.

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The St. Cupertino

Patron of Tests

Named for St. Joseph of Cupertino, patron of test-takers. An AI quiz generator that turns visitors into leads. Currently sold out and being rebuilt for the next release. Join the waitlist →

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The St. Thérèse

The Little Flower

A floral editorial Showit template. Delicate, beautiful, and stronger than it looks - just like her.

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Our Lady

Patroness of Celebrations

A WordPress theme for wedding planners. Our Lady, who interceded at the wedding feast of Cana - the original party planner.

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St. Mary Magdalene

Patron of Hairdressers

A WordPress theme for hair salons and beauty studios. Named for the saint who anointed Christ's feet - patron of hairdressers and those who make others feel beautiful.

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St. Clare

Patroness of Vision

A Showit template for photographers and visual artists. Named for the saint who saw a Mass projected on her wall from miles away - proving you don't need to be in the room to make people see.

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St. Francis de Sales

Patron of Communicators

A Showit template for coaches and service providers. Named for the saint who guided hundreds through personalized letters - the original one-on-one coach. Because your website should feel like a warm conversation, not a sales pitch.

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St. Veronica

Patron of Images

A Showit template for photographers. Named for the woman who captured the true image of Christ - patron of photography and those who preserve moments.

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St. Catherine of Siena

Patroness of Those Who Guide

A Showit template for coaches and creatives. Named for the saint who counseled popes through nothing but the power of her words - for those who lead with clarity and conviction.

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Meet all the saints →

You bring the vision

We'll make it real.

Browse our collection of custom websites, premium templates, and tools - or let The St. Carlo build your entire site for you. The quality of your website shouldn't determine whether people take your business seriously. Let's fix that.

Get Your Site → Get the Free Guide →